La Roche-Posay Effaclar H Derma Soothing Hydrating Cleansing Cream gently cleanses, purifies and soothes skin that has become irritated from drying treatments. Lather a small amount of product with water in the palm of your hand. Apply to your wet face, moving from the centre outwards, in single strokes. Rinse thoroughly and dry without rubbing. Avoid the eye area. In case of contact with eyes, rinse them immediately.