HPA Lanolin Nipple Cream is the #1 recommended nipple cream by moms and doctors in the USA. Clinically tested. HPA Lansinoh® Lanolin soothes and protects sore nipples for breastfeeding moms. Our nipple cream for breastfeeding moms is 100% natural and safe for mom and baby, so there’s no need to remove before breastfeeding. Our unique refining process ensures a pure hypoallergenic product, with no additives, preservatives or parabens.